“”Small Business Tips”"
Furthermore, the small business guerrilla knows that a small business with a website sold more than one without a website. In an eBay-commissioned survey conducted by ACNielsen, more than half of the 400 small business entrepreneurs who participated stated that the internet equals profits. A small portion reported that without a website, they would not have a business. The survey showed that 51 percent of the respondents indicated the internet improved the profitability of their small business, and as much as 58 percent said the internet has helped their small business expand. A good 15 percent of the small business owners surveyed said the internet is essential to their survival. The survey results clearly suggest that both the Internet and eBay have enriched the opportunities for small business success.
Mobile marketing and mobile devices will also definitely change the way consumers shop. In two years, as much as 40 percent of internet access will be through a mobile device. In fact, eBay generated US0 million in business from consumers browsing products, bidding and selling via iPhone and other mobile applications. The small business guerrilla knows he, too, has to evolve in order to remain competitive.
