Link Building – Strategic Planning is Essential
Aggressive link building should be part of your strategy to increase traffic to your website. Why? Simply put, the more highly relevant inbound links you have pointing to your website the higher your Page Rank, which means higher traffic to your website.
Link building can be a very time consuming and tedious process, but the potential upside in higher page rank and increased traffic makes it well worth the effort. Having a well planned and executed link building campaign will most certainly payoff in the long-term.
So just how many inbound links do you need to get high rankings? That depends on the number of inbound links your higher-ranking competitors have. If your competitor has only 20 inbound links to their website, you can obtain a higher Page Rank score by securing 30 links to your website. However, if your competitor has hundreds of links, then that’s your target number to beat.
What is Page Rank?
Page Rank is a numeric value that represents how important a page is on the web.

